
Video conferencing systems like the Polycom HDX 4000 help workers reduce their carbon footprints.
Scott Whitney: Now is Polycom receiving any feedback from their own customers about this issue?
Bob Preston: Oh, we are and we are getting a lot of feedback from our own sales team. We have a lot of companies asking; small companies, large companies, Fortune 1000 types. We see a lot of it here in the United States, we see a lot of it in particular in EMEA where the carbon emission reduction in reducing carbon footprint has become a big initiative.
Scott Whitney: So, Bob, outside of where Polycom can directly help folks, where are some of the other areas that companies are focusing their attention on to make things better here?
Bob Preston: Well, there are some obvious things that companies can do and I am no expert in some of these areas and neither is Polycom. But certainly their physical environment is one area where companies are looking to reduce CO2, their reduction of their air conditioning, power usage because power actually, energy in the form of electricity is primarily created through burning oil, right? So it’s a big way to reduce carbon emissions, simple things like replacing their light bulbs with fluorescent lamps can make a big contribution. Also in the manufacturing procedures, for example, the processes that are used to bring in products to market, are those clean, are they polluting and both chemical use and also putting carbon into the atmosphere.
Other area is in human resources and travel policies. So are companies encouraging their employees to car pool, are they providing incentives to employees for buying hybrid cars, things like that, anything to get their employees to contribute to their own reduction of the carbon footprint is a big step in the right direction and kind of (filing), this is where Polycom fits in as IT leadership. There are a lot of power saving IT pieces of equipment today, you know, and policies to turn off computers, monitors and devices when not in use and obviously, for Polycom it’s collaborating through conferencing, both video and voice as opposed to, you know, getting you in a car or hopping on a plane and traveling to (EMEA).
Scott Whitney: Do you have any firsthand experience with how Polycom themselves as a company is trying to do better within the company itself?
Bob Preston: We are trying to get better as a company in all of these areas, in particular where our physical environments and trying to create an environment where we can be ecologically minded and have our own global sustainability program where we can start to measure the impact that we are having, also in our manufacturing policies and the HR travel policies as well and we are a big user of our own technology; we are probably one of the most video-enabled companies…
Scott Whitney: Sure.
Bob Preston: Around and we really walk the talk when it comes to using our own technology to reduce travel. For example, we get asked whenever we book the travel reservation, we get asked by our travel department with an email that says, “Gee, do you really need to travel or you know, could you use video conferencing as an alternative to conduct this meeting?” And so, you know, it’s one of those little cool things that Polycom is doing to get its employees to really think about it. You know, they need to get in their car, that they need to hop in that plane or can they use video as an alternative.
Scott Whitney: And what is Polycom doing to help their customers to better attain their own environmental or green goals?
Bob Preston: Well, Polycom really sees going green and the process of that through our technology as a three-step process. And the first step is through an assessment program that we offer as a service. It starts as step one, an initial benchmark in network assessment to determine is your internal IP network really ready to fully take advantage of a video or voice system and to what degree would you benefit and what are the best practices that you could implement within your company to best utilize our collaborative technologies. That’s kind of step one, you know, are you ready, is your network ready and is your company capable of utilizing our technology to the full advantage.
Step two really goes into the next phase, which is, “Okay, as a company, we want to be green, we want to really tap into Polycom equipment and use it collaboratively to stay closer to home, not travel as much to reduce our carbon footprint. And so, this is really now rollout planning. So, “Gee, what is the current assessment of how travel and CO2 emissions could be reduced through our collaboration tools and namely video again, and how would you best roll out those collaboration tools to achieve the desired level of CO2 reduction?” so, it’s kind of a best practices assessment but now for green, you know, how do you get your company to really achieve those carbon reduction?
And then the third step would be really tracking it, what are the metrics, okay. So you have installed this video conferencing equipment now, your hope is to reduce carbon emissions, do you know if it’s being effective and we make a lot of recommendations to this service when we go in on how you can track the metrics of your video usage and there are similar simple manual method as well, I mean recorded no logs for example or how people do that, so you could track the usage. There are also some utilities that are being developed and Polycom is looking at one of them currently, which actually reside on your video endpoints or on your management system that actually automatically sort of tracks the usage and conducts an assessment of the actual miles that are saved from a travel perspective.
Scott Whitney: Now, with these three steps, the assessment, then the rollout and then the tracking, is this something that Polycom is actively providing to their customers today?
Bob Preston: It is. It’s an optional service that’s offered through our professional services group but it’s all rolled into one service even though I mentioned this as three particular steps. And it’s an assessment service that is available today than we are providing and it’s, you know, quite effective in helping companies understand their utilization, their network readiness and their ability to use our equipment to go green.
Scott Whitney: It’s great, Bob. Finally, where should I go for more information about this?
Bob Preston: Well, you are free to contact me. I am heading up the green initiative of Polycom.
Scott Whitney: Great. Bob, thanks very much for joining us on the show.
Bob Preston: Okay.
Scott Whitney: And to the person listening right now, thank you. Until our next show, I am your host, Scott Whitney. We’ll see you next time.